Meet The Team

Kelly Perez

Kelly Perez


Kelly Perez is the CEO/founder of kindColorado, LLC (kindCO). We build relationships between cannabis businesses, communities, projects and nonprofits. We believe thoughtful, conscious community-cannabis partnerships improve community health and help shift the cannabis narrative towards positive impact.

Kelly is passionate about social justice and has expertise in strategic planning, racial justice, community health, and policy. In 2014, Kelly was the Human Services Policy Adviser to Colorado Governor John Hickenlooper and lead statewide initiatives including the Colorado Plan to Reduce Prescription Drug misuse/abuse.

She organized and led a collaborative effort state to create the nation’s first state Marijuana Policy (and office) using a public health framework as a guide. She has over 20 years of professional experience working in health and human services policy, and working for equity-focused community organizations serving children and families. Kelly has a Master’s Degree in Social Work with a focus on Health Policy and International Studies from the University of Denver. She and her Love have 5 children between them.

Courtney Mathis

Courtney Mathis


Courtney specializes in creating opportunities for cannabis businesses to engage with nonprofits, neighborhood groups, and other sector leaders. Her work has spanned from boutique dispensaries to national cannabis industry groups.

In addition to co-founding kindColorado and the Cannabis Social Responsibility™ framework, she is also the co-founder and CEO of Cannabis Doing Good, a platform which creates opportunities for cannabis and communities to collaborate. Cannabis Doing Good strives to inspire new ways of people, planet, and business engagement while showcasing companies doing good.

She has earned her Masters in Nonprofit Management with certifications in Nonprofit Capacity Building and Nonprofit Leadership. She was honored with the David M Clarke fellowship for demonstrated leadership and potential to make a contribution to the nonprofit sector and is recognized as a civil society capacity builder.

Sam Pendleton

Sam Pendleton


Sam was born in Aspen, raised in Breckenridge, CO., and even attend CU Denver/ Boulder for College. After completing school for Architecture Design (and a whole slew of art classes on the side) she found herself back in the mountains where she took a drastic career change through a make-shift event floor plan on a kids menu while working at a restaurant and then word of mouth.

She dove in head first and found her passion for the creative end of wedding and event planning and then developing a talent for marketing those events.

With her keen eye for detail, space utilization, color, and the fact that her creative wheels are always turning, she started attending the NYIAD for Event Management and Business Management.

She loves to travel the world and surf but always manages to find her way home to Colorado and the Rocky Mountains for powder days.